You are a salesperson for a supplier of a restaurant equipment and you are calling on Kendall Ewing, the owner of Ken's House of Pancakes. If Kendall decides to listen and enter into a discussion with you, you know:
a. Kendall has a boiling desire for your product
b. Kendall understands why he should buy from you
c. a sale is made
d. you have achieved the interest stage of Kendall's mental process
e. Kendall believes your restaurant equipment will fill his specific needs
Answer: D
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