Typically, the first step of the problem- solution sales presentation is to:
a. prepare the presentation based on previously gathered customer knowledge
b. have the prospect and the salesperson agree on the nature of the problem(s)
c. analyze the prospect's problem(s) in order to find possible solution(s)
d. prepare a written problem-solution proposal for the prospect
e. convince the prospect to allow the salesperson to conduct an analysis of the prospect's problem(s)
Answer: E
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