The key to selling and negotiating is to always:
a. identify gatekeepers
b. rank making the sale as the number one most important consequences of the sales presentation
c. ignore personality differences between buyer and seller because in the long-run they have no lasting effect on the relationship
d. provide all the information about a product, even if it is unfavorable
e. try to create a win-win situation where both buyer and seller are happy
Answer: E
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