Jim sells medical equipment like examination tables and dental chairs. He has been advised that he should contact the comptroller at the Cedar Public Hospital because the hospital plans on building and equipping 150 medical and dental offices in its new health care complex. Jim has not yet made the sales call because he hates to be pushy. Jim is experiencing:
a. referral breakdown
b. call reluctance
c. lead negation
d. sales hesitation
e. prospect aversion
Answer: B
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